Ffos Las – Britain’s newest horse racecourse – has awarded the contract for all catering services at the Carmarthenshire course to the Lindley Group.
Lindley demonstrated it’s capability to undertake the eight-year, £5 million deal by catering for a full-capacity crowd of 10,000 racegoers when the course opened for its first meeting in June.
Ffos Las is one of the 10 courses operated by The Northern Racing Group and has become the fourth course within the Group to appoint Lindley to manage its catering business. Lindley also operates catering services at Hereford racecourse, and a year ago the company also won the catering contracts for Bath and Great Yarmouth.
Catering and hospitality facilities at the Ffos Las site include: the 150 seat Bridles Restaurant complete with 3 metre wide viewing balcony; a VIP hospitality marquee for up to 450 guests; eight interlinked executive boxes which can be opened up to cater for groups of up to 100 people; 600 acres of land which can be served by outdoor catering units; plus a range of public bars and cafés.
Commenting on the appointment of the Lindley Group to manage the wide array of catering facilities, Jon Williams, General Manager at Ffos Las, says: “The Lindley Group have a reputation for being extremely competent sports venue caterers.
“They have already demonstrated their expertise at other racecourses within the Northern Racing Group, and we have the utmost confidence in their ability to deliver high quality catering for high numbers in a high pressure environment. We have also been impressed by their ability to generate incremental business through marketing venues’ conference and banqueting facilities, which is an area we are keen to develop. All of these factors make them our ideal partners for opening a new racecourse.”
Paul Biffen, Lindley Group’s Sales & Marketing Director, says: “Ffos Las represents a unique business development opportunity for us.
“In addition to providing catering for both national hunt and flat race meetings, we’ll also be using our catering and marketing skills to establish Ffos Las as a premier destination for businesses, conference and exhibition organizers, and private parties looking for a superbly located and well-equipped venue to hold a variety of different events.
“The racecourse is in an idyllic setting, situated amidst rolling hills and countryside with picturesque views down the Gwendraeth Valley to Carmarthen Bay, yet it is only 15 minutes from the M4 and an hour’s drive from Pembroke Dock and Fishguard which makes it highly accessible for a wide catchment area. And its flexible, state-of-the-art indoor and outdoor facilities enable us to cater for almost any event from wedding receptions and business conferences through to full scale exhibitions.”
Set on the former site of the largest open cast coal mine in Europe, Ffos Las is situated between Llanelli and Carmarthen. It is the first new turf racecourse to be built in the UK for 80 years and has brought top class racing back to West Wales for the first time since 1937.
Lindley Catering Limited was established in 1968 and is based in Stoke-on-Trent. In 2006 Heathcotes Outside the specialist event catering operation established by award-winning chefs Paul Heathcote and Gary Bates in 1997 became part of the Lindley Group. Lindley Group operates exclusively in sports, art and entertainment venues. It is the UK’s leading sports stadia caterer in professional football, cricket and rugby, operating over 65 contracts in these sectors. Every week, Lindley Group caters for 300,000 people from exclusive parties to serving 50,000 hungry fans in 15 minutes. It has a turnover of £50 million and employs 500 full-time and 15,000 part-time employees.
Further information: www.lindley-group.co.uk; www.heathcotesoutside.co.uk