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  • RTD march 18

Man City find new shirt sponsor and kit provider

Man City appears to be unstoppable, after forcing Arsenal out of the competition earlier this week and securing GBP 45 million in sponsorship revenue.

The club recently announced plans to introduce a new shirt for next season that fans may not be ready to embrace, as reported by Goal.com. As of next season, Air Etihad will assume the role of Man City shirt sponsor in a four-year deal.

The GBP 30 million contract may frustrate a few supporters, however, due to the fact that the Arabic word Etihad translates to United in English.

Not surprisingly, some fans may be reluctant to welcome the company logo to club shirts, with Man United considered to be one of Citys top rivals.

In addition to the sponsor change, Man City will team up with Umbro in a manufacturing deal valued at GBP 15 million. Umbro will move in to replace Le Coq Sportif, the clubs current apparel producers.

The opposition has also closed in on a lucrative deal, thanks to a GBP 100 million deal recently established between Man United and Airtel.

The additional revenue comes with great timing, following the Abu Dhabi United Groups GBP 100 million expenditure on Mark Hughes earlier this season, as noted by Goal.com.

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