The RFL has announced an extension of their partnership with Specsavers. The deal will be the fifth year of the partnership.
Since their sponsorship at the Rugby League World Cup 2013, Specsavers has appeared on the shirts of all match officials throughout the game – from theBetfred Super League, to Championship down to the grassroots.
Specsavers will continue to support their brand presence and marketing rights through a number of activations throughout the year, including the ‘fifth official’ campaign which in 2017 saw nine-year-old Jessica Marsh enjoy a once in a lifetime experience as part of the match officials team at the Ladbrokes Challenge Cup Final.
Specsavers head of sport sponsorship James Read said, "We're delighted to be continuing our longstanding sponsorship of rugby league. Technological advancements in recent years have certainly helped umpires and referees, but we will always rely on their personal judgements too. At Specsavers we’re glad to do our bit, where we can, to help ensure that they get the best possible support to do their job. We are also proud to support such an engaging sport from the elite game to grassroots."