Harlequins have announced that Maserati are their new official automotive partner.
As well as offering the opportunity to bring the brand to life on match days at The Stoop, and at Twickenham for the ‘Big Game’, it will also provide the opportunity for Maserati and Harlequins to work together to curate an ongoing stream of exciting fan experiences.
Harlequins’ Commercial Director, Ned Wills, said: “Maserati is a wonderful partnership for the Club because of our shared values and goals. At Harlequins we bring the spirit of innovation, ambition, passion and courage to everything we do. Like Maserati we have a strong heritage but are continuously looking to improve. This will be a great partnership with a lot of entertaining and exciting times ahead for both Harlequins and Maserati.”
General Manager at Maserati GB, Mike Biscoe, added: “We are delighted to announce this partnership with Harlequins. It is a hugely evocative club brand recognised across the globe, and one with extremely similar attributes to Maserati. We like to think differently too, so we look forward to seeing where our shared approach leads and having some fun whilst showcasing our range to the club and its fans.”