Rugby Trade Directory

Champions League sponsors in Wembley pay day

The Uefa Champions League is the most lucrative club football tournament in the world and continues to pull in big-name sponsors, with Heineken the latest to renew its deal.

UEFA announced the extension of its sponsorship agreement with Heineken for the UEFA Champions League between 2012 and 2015 and for the UEFA Super Cup in 2012, 2013 and 2014 today.

Heineken is the first of six official sponsors to have concluded an agreement with UEFA for the 2012-15 period of the UEFA Champions League.

CEO of UEFA Events SA David Taylor commenting on the renewal said: "We are very pleased that our long-term partner Heineken has chosen to extend its involvement with UEFA's flagship club competition for a further three years. Its continued commitment confirms what a strong partnership we share. The support for the promotion of the UEFA Champions League on a global level by such a prestigious inter­national brand, particularly with a view to this week's exciting final to be played at Wembley Stadium, is highly valued."

Sony and PlayStation also remain sponsors for this year's tournament for which the final at Wembley Stadium sees Manchester United play Barcelona in a mout­hwa­tering event for the media. The sponsors of Europe's top club competition are reputed to pays almost

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