Rugby Trade Directory

Coventry Rugby announce first ever potato partner


Koffmann’s Food have become an official partner of Coventry Rugby for the 2021/22 season.

Originally beginning as a supplier of high-quality potatoes to restaurants, Koffmann’s has expanded to supplying carrots and parsnips with plans to diversify further in the near future. Using the Koffmann’s Speciality Foods brand, the business has quickly become a favourite up and down the country with restaurants using the branding as an assurance of quality to customers.

The Koffmann’s logo will appear on the current Coventry Rugby strips as an official shirt sleeve partner for both the home and away jerseys until the end of the season.

Simon Martin, the founder of the business, claims the aim is not to become the biggest brand supplier but for Koffmann’s to become the best within the market. This drive and determination make Koffmann’s an ideal partner for Coventry Rugby who also strives to be the best both on and off the pitch.

Speaking about the partnership Simon Martin proudly explained that, for him, this is a chance to give back to the community that he was brought up within. “I am a Coventry kid, so I’m delighted to support my city.”

Nick Johnston, Chief Executive of Coventry Rugby, is excited by the development of the new partnership saying. “It’s a natural fit as Koffmann’s focus on quality closely matches that of Coventry Rugby. They’re a community-centred group who are passionate about what they do and we’re excited by the opportunities that this partnership will present.”

Those who attend Butts Park Arena over the current season will struggle to miss Koffmann’s presence as they become an integral part of the Coventry Rugby family.

Posted in Club news on