Rugby Trade Directory

England announce sponsorship extension

England Rugby has signed an extension to its sponsorship contract with Unilever’s skincare brand Dove Men+Care.

The four-year extension means the agreement will now run until the end of the 2024-25 season, building on an association which first began in 2013.

As part of the deal, Dove Men+Care will continue to provide its men’s grooming products to England’s men’s senior and U20 squads.

It will retain its branding rights at Twickenham Stadium, the home of England Rugby, as well as access to England players to support activation campaigns.

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