Future Ticketing partner with RFU Championship newcomers Cambridge

Future Ticketing have announced a partnership with Cambridge Rugby, adding the company’s fourth RFU Championship Club.

Cambridge Rugby recognised Future Ticketing for its ability to deliver an end-to-end ticketing solution that is proven to boost sales and revenue, providing not only ticketing software for match days, but also customer engagement tools that allow customers to buy other products for events. By selecting Future Ticketing, Cambridge Rugby is future proofing it’s business for years to come.

Rob Dean, Chairman at Cambridge Rugby said: “In Future Ticketing, we believe we have found a partner that will support our growth and engagement commercially as we look to build our customer and fan experience of not just our match days, but our wider club events as well. We look forward to working with them to develop our online ticket and hospitality sales, and deepening engagement with old and new fans.”

The scale of the club’s ambition is a perfect match for Future Ticketing and the company is privileged to partner with them in the next step in this exciting journey.

“Future Ticketing is an industry leader and our commitment to ongoing innovation means we are perfectly placed to provide Cambridge with the all-round service it needs across all its activities both on and off the pitch,” said Future Ticketing CEO Liam Holton.

“Cambridge’s new digital ticketing app will ensure a smooth and comfortable match-day experience for Cambridge Rugby fans but we are especially pleased to be associated with club events like its upcoming Summer Ball on June 17.”

He said Future Ticketing’s focus on software development and its API-first approach helps its clients achieve their goal of retaining control and enhancing the customer experience.

“We will build a strong bond with the club and like all involved with Cambridge Rugby, we cannot wait for the Championship kick-off in September at Volac Park.”