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McDonalds commit to UEFA until 2017

McDonalds have extended their long term partnership with UEFA and will remain their official restaurant and a UEFA EUROTOP partner until 2017.

McDonalds, a UEFA Championship sponsor since 1992, will continue their sole and exclusive McDonalds player escort programme which provides children with an opportunity to participate in national team compe­titions.

McDonald's will benefit from exclusive marketing rights and will launch a number of campaigns, across its restaurants, giving football fans throughout Europe the chance to obtain tickets for the relevant events.

Speaking of the extension Denis Hannequin, President of McDonalds Europe said

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