Rugby Trade Directory

Middle­sbrough offer month-by-month sponsorship

Npower Championship side Middle­sbrough has decided to offer front of shirt sponsor packages on a unique monthly basis for the 2010/11 season after turning down sponsorship offers that did not meet expec­tations.

With this innovative approach, called Tailored for You, Boro hope to make shirt sponsorship accessible to a greater number of brands. It will also allow companies to promote themselves for specific marketing campaigns.

Fans will be able to purchase replica shirts without a sponsor

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