Middlesbrough offer month-by-month sponsorship

Npower Championship side Middlesbrough has decided to offer front of shirt sponsor packages on a unique monthly basis for the 2010/11 season after turning down sponsorship offers that did not meet expectations.

With this innovative approach, called Tailored for You, Boro hope to make shirt sponsorship accessible to a greater number of brands. It will also allow companies to promote themselves for specific marketing campaigns.

Fans will be able to purchase replica shirts without a sponsor