Rugby Trade Directory

PNE's new Puma deal

Preston North End has signed a new three-year kit supply deal with Puma.

Puma will provide Preston with its home and away jerseys and training wear, with its UK licensee, Genesis Sports, responsible for distributing official replica apparel. The first new Puma kit will be launched on 23rd April.

Preston chairman Derek Shaw said: "We are delighted to be entering into a partnership with Puma. Like ourselves, they have a proud heritage in the game of football and a strong internationally renowned brand and this is the sort of partnership we want for this football club as we look to further enhance our own brand and reputation."

Puma UK marketing director Roger Harrison added: "We are thrilled to be working with one of English football's most famous clubs and its fans. We are confident that through this partnership we will not only increase exposure of Puma in the North West of England but also deliver a strong service to the club, team and its fans."

The Puma deal replaces the previous deal with Canterbury who went into administration part way through last season, before the brand was acquired from the receiver by JD Sports.

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