Rugby Trade Directory

Sportwear giants most recognisable sponsors

Sportswear brands adidas, Nike and Puma are the most recognisable football sponsors in the top five European markets, according to a new survey by Sport+Markt.

adidas and Nike, the number one and two most recognised sponsors respec­tively, hold the same positions on the list as they did when the survey was conducted in 2004-05. Puma jumps from eighth to third.

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