Rugby Trade Directory

The World Cup numbers game

While most of the attention will be focused on the field this summer in South Africa, the staggering sums of money involved in the showpiece event of world football are often overlooked, but when the final ball has been kicked and the champions crowned, just who is set to come out on top in the off the field numbers game which includes sponsors, South Africa and FIFA themselves?

The world governing body of football is unlikely to be concerned, even with a reported 160,000 tickets still not sold.  With a budget of

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