Toffees agree Asian mobile deal

Everton have strengthened their reach into the Asian market by agreeing a mobile phone deal with IndiaTimes, becoming the first Premier League club to do so.

Sports marketing specialists Total Sports Asia helped the Blues in securing the deaI. Indian Blues will now be able to download, via web and WAP sites, Everton ringtones, wallpapers and videos of their favourite players straight to their mobile devices.

Everton already have strong links within Asia, with main partner and club sponsor Chang, who are based in Thailand.

"The Everton fanbase is going from strength to strength across Asia and it is vital we reach as many fans as possible using a range of media platforms," said Mark Rowan, head of media and communications at Everton. "Mobile media is just one extension of the services we provide to communicate with our supporters across the world."

Julian Jackson, senior vice president of media at Total Sports Asia, added: "We are very pleased to conclude this deal in India and for Everton, as it gives them the chance to reach out to the millions of English Premier League Fans, that many other clubs have not had yet. Everton's professionalism has once again impressed us and is what made the deal possible."

TSA is licensed to distribute official Everton mobile content throughout Asia with the exception of China.