Rugby Trade Directory

Villa hope new Fiat deal will steer them to success

Premiership side Aston Villa has announced a new fleet deal with Fiat Group Automobiles UK.

The four year deal incorporates Fiat cars and Fiat Professional commercial vehicles.

Speaking of the partnership Aston Villa's Chief Executive, Paul Faulkner said: "We are delighted to be entering this partnership with a leading international brand such as Fiat.

"Not only will this relationship benefit our fans by providing them with special terms on vehicles, it is also part of our continuing plan to develop and strengthen key commercial partnerships off the field alongside a successful team on the pitch."

"This is another fantastic opportunity for both Fiat and Aston Villa," said Andrew Humberstone, managing director, FGA UK & Ireland.

"We are enjoying considerable success with current sports tie-ins and I am sure this latest deal with Aston Villa will bring us similar results."

The deal comes after Aston Villa secured a three year commercial partnership with FxPro Financial Services back in July.

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