West Brom announce new shirt sponsorship concept

West Brom have announced that they will sell their shirt sponsorship match-by-match in a unique shirt sponsorship idea.

The Birmingham Mail reports that the Baggies are running with unbranded shirts for the second consecutive season after failing to find a suitable sponsor.  But they are now planning an initiative which will allow businesses and organisations to have their names plastered across the Albion shirt for single or multiple games.

Albion have already helped promote the country