Rugby Trade Directory

West Brom announce new shirt sponsorship concept

West Brom have announced that they will sell their shirt sponsorship match-by-match in a unique shirt sponsorship idea.

The Birmingham Mail reports that the Baggies are running with unbranded shirts for the second consecutive season after failing to find a suitable sponsor.­  But they are now planning an initiative which will allow businesses and orga­nisa­tions to have their names plastered across the Albion shirt for single or multiple games.

Albion have already helped promote the country

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