Rugby Trade Directory

Wigan Warriors announce new front of shirt sponsor

Wigan Warriors have announced that OpenExchange will be their new Principal Partner. 

The two-year deal will see the company feature on the front of the club’s playing shirts. 

The news follows the termination of the club’s previous Principal Partner contract agreement with fan engagement platform Iqoniq, with the company having gone into liquidation in January. Iqoniq had announced a deal with Wigan in November of 2020.

Its replacement, OpenExchange, is a global company with offices in Boston, Hong Kong, London and New York. 

Wigan’s executive director, Kris Radlinski, said: “We are thrilled to be partnering with OpenExchange. Shaun Wane and I met CEO Mark Loehr for lunch in London and it was an inspiring meeting. For an American executive to show such faith and promise in Wigan Warriors and in rugby league should give the whole sport a boost. 

“Mark has a vision of how he wants to grow rugby league through OpenExchange.TV where we will create weekly content to be shown around the world. 

“For many years, we have wanted a major presence in our capital city for Wigan Warriors and we hope this partnership will be the catalyst for many more opportunities.” 

Wigan compete in the UK’s flagship rugby league competition, the Super League. The 2022 season begins on February 10, with Wigan’s first match 24 hours later against Hull KR. 

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