We understand each club is unique, with its own identity and fans, and that is the focus of each item we supply. We supply fully bespoke merchandise for retail, alongside corporate and executive gifts, membership packs, match day gifts and stadium giveaways.
We have an array of products and services including an in-house design team, a dedicated sourcing team in our Taiwan office, and a sales and warehouse team based in both the UK & Europe.
Whatever merchandise/­service you are looking for, Initial Incentives are here to work with you every step of the way!

Direct Marketing, one of the UK’s market leaders providing innovative & creative promotional merchandise for over 30 years. We are a one stop provider for all promotional merchandise.